TikTok is a platform with robust engagement and trustability among Gen Z users. Gen Z users are the people who are called the younger audience, and they aren’t using the platform not only for entertainment but also for other reasons like monetization. TikTok has its unique style of representing its videos that are appealing to young people.
The U.S. has increased the user projections on TikTok, which has reduced the stress of banning this app. And there will be a rise in using TikTok above the range of 18.3% to 78.7 million. Finally, the result will surpass the Snapchat app in terms of total users by the year 2023.
To get a detailed view on why Gen-Z acts as a big cheese in TikTok and gain more likes in this field.
TikTok: A Cultured Phenomenon
In the past two years, kids and young adults have been the people who have flocked to the TikTok application. TikTok statistics say that there are about 800 million users and two billion app downloads, which is phenomenal. According to a data report in the U.S., there are about 100 million monthly active users. TikTok is now the most downloaded app in comparison to Instagram and Facebook.
Gen Z(avid users) are from 8-24 years, and the exact figures are similar worldwide. According to the trend tracker(KidSay’s), the majority of U.S. tweens(67%) who are 8-11 years old and young tweens(68%) from 12-15 are the ones who use TikTok.
What Are The Appealing Factors On TikTok?
A researcher interviewed the regular TikTok users to look for insights as to why TikTok is so appealing. And the final research shows that TikTok’s youth feel passionate about it for three primary reasons, and they are as follows:
For Entertainment Purpose
Gen Z needs entertainment, and however, they expect that the joy must come very quickly. And how does TikTok do it for Gen Z? TikTok provides instant gratification with the help of short-form videos at the limit of 15 to 60 seconds long. However, TikTok’s contents are endless and are often unique every time you open the app.
Gen-Z people often share unique contents that come across the For You page of TikTok, and they experience a sense of spontaneity and anticipation. And do remember an essential thing called the TikTok algorithm. TikTok FYP extracts content based on the user’s interests by looking at their past experiences, and it is a blessing when you have your content on For You.
Develop And Express Authentic Identity
Gen -Zers enjoy entertainment in TikTok, but also they look for opportunities to outshine their abilities with their creative mindset. Gen Z people value creativity and take pride in being a creator of TikTok. Everything is easy because of TikTok, despite the video length of 15 seconds. The only requirement that is needed for making those TikTok videos is a smartphone.
TikTok provides us with a lot more effects and sounds like implementing them in the videos near creation. And Gen-Z people love to develop their identity that adapts to the current trends on TikTok, and by doing so, they earn fame in a brief period. When you need the vulnerability of your identity to the world, buy TikTok likes to increase the chances of gaining appreciation. It would look as if you have acquired a social reputation among the community of people.
Gen Zers are becoming more independent in the TikTok field, and they try hard to build and nurture the relationships that come along. And with its millions of users and the algorithm, the videos get popular when the content seems unique. TikTok also gives every opportunity to Gen Z to amaze a large following and become famous in a scheduled period.
The most important thing to remember is, this field provides self-confidence. Whenever you post a video, you gain recognition in comments or likes, which gives a positive start to continue your progression. Going through the shared experiences on TikTok provides further help by making a solid sense of belonging.
6 Easy Ways To Use TikTok For Marketing In Gen Z World
If you are trying to target Gen Z on TikTok, below are six hacks that would help you to market your business in TikTok.
Like other social platforms, TikTok lets users add hashtags to their videos. The purpose of a hashtag is to provide content visibility to a group of communities. Hashtags can be helpful for people to search and discover the contents and allow brands to target the relevant audiences.
TikTok duets allow users to make their short videos as a response to other users’ posts. Duet contents appear in side-to-side format with the original duet on the dueted videos. Some examples of these duets functions are finishing each other’s sentences, responding to questions, and dancing together.
Influencer Marketing On TikTok
As with any other social media, TikTok is also a platform with established influencers. Have you heard about the Gen Z influencers like Addison Rae and Charlie D’amelio? They are the people who become famous on TikTok. Influencers with millions of followers get opportunities from brands for their brand exposure.
TikTok success lies in the reach of the content to a broader audience, which drives a high user engagement level. And by creating an engagement level, you can participate in the marketing campaigns.
TikTok’s users somehow get immersed by sharing photos or watching videos, but that isn’t enough to make their presence. The preliminary work you have to do is make the first move by creating challenges, hashtags, and campaigns on your own.
Post Videos On Other Platforms
TikTok offers more possibilities of working up the most opportunities; keep in mind that you have other apps also to increase your value. Cross-promote your TikTok videos to Instagram, Twitter, and Facebook.
Gen Z grew up using all the social media, unlike previous generations. They value their authenticity, self-expression and establish their own identity. Encourage what you do and put your spin on the contents to capture the attention of the Gen-Z if you are not the one.